You Can Export: How to Manage Agents & Distributors
| Start Date | 28/02/2019 |
|---|---|
| Start Time | 9.30am |
| End Time | 12.30pm |
| Venue | Jurys Inn Liverpool 31 Keel Wharf Liverpool L3 4FN (Click here to view a map of the venue) |
The use of agents and distributors to enter international markets is common. But is it the best method for you? And if it is, how can you build and manage a network of these trade multipliers?
This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business-critical area.
The topics covered will include:
- The difference between agents and distributors
- Other possible routes to market
- How to find the right agents and distributors for your business
- What to consider before appointment – what are the predictors for success?
- What should be included in an agreement?
- How do you set targets?
- How do you manage your network and motivate them?
- Terminating an agreement without getting sued.
Agenda
This interactive workshop, delivered by Tony Brown, International Trade Adviser, will provide background theory and practical advice in this business-critical area.
The topics covered will include:
- The difference between agents and distributors
- Other possible routes to market
- How to find the right agents and distributors for your business
- What to consider before appointment – what are the predictors for success?
- What should be included in an agreement?
- How do you set targets?
- How do you manage your network and motivate them?
- Terminating an agreement without getting sued