You Can Export: Export Market Research
| Start Date | 05/09/2019 |
|---|---|
| Start Time | 9.00am |
| End Time | 1.00pm |
| Venue | Wirral Chamber of Commerce The Lauries Wirral CH41 6EY (Click here to view a map of the venue) |
This course is designed to train individuals in the important discipline and practice of market research, whether their organisations are:-
- considering exporting for the first time; or
- determining a strategy for entry into new overseas markets.
What will the event cover?
- an insight into the practical benefits of undertaking marketing research;
- an outline of how delegates can prepare a research project plan which will, in turn, encourage a strategic approach to developing their international business;
- some ‘real knowledge’ that delegates can take away and use in their companies – including a model for effective and time-saving desk research using the internet;
- an introduction to the key concepts which are important when visiting an overseas market to conduct research;
- some pointers to use in selecting and commissioning external research agencies.
All participants will be provided with a market research project planning guide – five single page ‘check-list’ exercises which can be used to help you plan a research project. Delegates regularly comment that these will help them greatly when they get back to their office and start to implement the ideas learnt during the workshop.
Agenda
9.00am-9.30am Registration
9.30am-11.00am Workshop
11.00am-11.15am Break
11.15am-1.00pm Workshop
1.00pm Lunch and Close
To register for this event please click here.